Packaging Design Brief

Print Direct onto Box (Dieline)

Packaging Design Creative Brief

Before You Begin

There are some things that you MUST have on your product packaging  – depending on your product.

These could include the following:

  • The manufacturing country of origin
  • If the product meets certain legal safety requirements (i.e., compliance marks)
  • Size, material and other general product information
  • Warning labels and user instructions

1. Country of Origin

Most products sold in the United States must carry a Country of Origin label. If your products are manufactured in China, you must label your product as following:

  • Made in China

The country of origin must be clearly visible to the customer – either on the product itself, its packaging, or both.

2. Selling Apparel and Textiles?

If you are manufacturing a Clothing and textiles product – it must be labeled according to FTC labelling requirements. This includes the following:

  • Fiber composition
  • Care labels
  • Sizes

3. Selling Toys or Children's Products?

Make sure you check out the CPSIA regulation for toys and children’s products. All products that fall within the scope of CPSIA must carry a “tracking label”. The tracking label shall, at a minimum, include the following:

  • Product name
  • Batch ID
  • Importer information
  • Contact details

You may also need to attach user instructions and warning labels.

More info here:

4. Food, Beverage, and Dietary Supplements

Make sure you check out the FDA labelling regulation for Food, Beverage or Supplements products. All products that fall within the scope of FDA must be labelled a certain way.

More Info here

Helpful Resources

Check out this helpful article and video here to make sure you are including all that is needed on your packaging label.

Depending on your product – it should normally be quite simple what you have on your packaging label sticker – if in doubt, check with your supplier and do a quick google.

What is a Dieline Design Template?

If your manufacturer has agreed to print your branding design direct onto your box packaging you will need to supply AMZ Brandbuilders with a dieline template.

Check out this great video quickly explaining what a dieline template is.

Here are some more examples of dieline design templates 

Are you allowed to print direct onto the box but your supplier cannot supply you with a dieline template?

We suggest that you get and supply us with the dimensions of the box, if it is not too complicated,, we can make up the dieline design for you. We will advise if there is any extra cost.

Let's Get Inspired!

Click on this Pinterest page to find ideas for the look and feel you want for your brand box design and include the links of ones you like in the form when you fill it out. 

Fill in this form - press send and we will get started on designing your box packaging design straight away!

If you only have a .jpeg or .png or .pdf file, please include the link to that.
If you don’t have one yet – just say “dont have one”
Please supply website links of any packaging you like here from the AMZ Brandbuilders Pinterest mood boards we have provided – or your own ones, as well as outline any colours you would like to explore or avoid.
ie; what the product is, description, feature benefit, net weight
ie: product Facts, Ingredients, Company Contact, Made in China, FNSKU Code (Barcode)
product facts, suggested use, caution, vegan, cruelty free, handmade, recycle box etc..
product facts, suggested use, caution, vegan, cruelty free, handmade, recycle box etc..